Some cool business consultants images:
Social Media for consultants
Image by mmapstone
Colours! At last. This is a quick still from Melissa, who coaches people to be more effective at offline networking. I hope she won't mind me sharing this, as I don't think there is anything precious in the copy.
After this conversation I realised something in my dialogue. I was having to remind people whether I was talking about their Market (new /existing business) or their Audience (people who won't buy, but could share).
I came to the conclusion later, that the Audience quarter in the top left is actually their Market - we all want new business after all and we all want to keep our existing customers.
The bottom right quarter, being 'Content' (Producers etc)... this I've decided is our Audience. These are the people that will share and distribute the things we say and do, yet won't necessarily buy our services or products. They are the people that are likely to keep us in the minds of others & recommend us and these people won't always be interested in what we do as a business.
To fuel these people, we need to present our business differently.
Patricia Martin Book Launch Signing
Image by patricia.martin8821
Patrica Martin's new book, RenGen: Renissance Generation- the rise of the cultural consumer and what it means to your business. The book was launched at a event hosted by Chicago Loop Alliance. Photo by Johnny Knight.
